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Growag AG

Efficient E-commerce Solution for Growag AG: Seamless Integration of CoreShop, Proffix, and Algolia

Growag AG, a leading company in the field of firefighting technology, faced the challenge of optimizing its e-commerce platform to keep pace with the company’s growth while providing an exceptional customer experience. In collaboration with our team, a comprehensive solution was developed based on the combination of Pimcore as the CMS, CoreShop as the e-commerce platform, and Proffix as the ERP system. One of the key components of this solution was the integration of CoreShop and Proffix via web events to enable real-time synchronization of product data and orders. While the integration of CoreShop proceeded smoothly, customizing it to meet the unique requirements of Proffix proved to be a challenge, but one that was successfully overcome. Additionally, Algolia was used to index over 7,000 products, significantly improving search and navigation on the e-commerce website. The seamless integration of Algolia allowed Growag AG’s customers to search for products quickly and efficiently, providing an optimized shopping experience. The introduction of various product variants allowed for better adaptation to customer needs. A clear distinction was made between corporate customers (fire departments) and private customers, enabling the company to better address the specific requirements and needs of each group. Different discounting and payment options were implemented based on customer segments, making the shopping process easier for both groups. We also designed the platform's layout to ensure a user-friendly and visually appealing interface. The result of these efforts was an efficient e-commerce solution that enabled Growag AG to optimize its business processes, increase customer satisfaction, and drive further growth. This case study provides insight into the successful collaboration and the outcomes achieved.

Learn how Growag AG developed a powerful e-commerce solution built on Pimcore, CoreShop, and Proffix, optimized through the seamless integration of Algolia for product indexing. This case study highlights the challenges, solutions, and outcomes of this successful project.

Customer

Growag AG

Products/Bundles

CoreShop (full)
PayumPostfinanceCheckoutBundle
EmailizrBundle
I18nBundle
SEOBundle
ToolboxBundle.

Industry

Commercial

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Solution Partner

instride AG

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Key Facts
Challenge

Challenges in Integrating CoreShop and Proffix for Growag AG via Web Events

Despite the smooth integration of CoreShop and the use of Algolia for product indexing, there were specific challenges in integrating Proffix for Growag AG via web events. Scalability and performance of the integration had to be carefully addressed to ensure that real-time data transmission was efficient and reliable. The implementation of product variants, as well as the differentiation between corporate customers (fire departments) and private customers, presented additional challenges. Furthermore, it was crucial to ensure that discounting and payment options could be tailored individually based on the customer group.

The challenge was to ensure a scalable and high-performance real-time integration via web events, despite the smooth integration of CoreShop and the use of Algolia for product indexing. Additional challenges included the implementation of product variants, differentiation of customer groups, and customization of discounting and payment options.

Solution

Solution strategy for the scalable and high-performance real-time integration of CoreShop and Proffix via web events.

To successfully implement the scalable and high-performance real-time integration of CoreShop and Proffix via web events, a comprehensive solution strategy was developed. This included optimizing data transmission and implementing caching mechanisms, as well as the seamless integration of Algolia for efficient product indexing. Additionally, product variants were introduced to better meet customer needs. A clear distinction was made between corporate customers (fire departments) and private customers to better address their specific requirements and needs. Different discounting and payment options were implemented based on customer segments to simplify the purchasing process for various groups. The powerful Algolia search was enhanced with extensive filtering options, significantly improving the search experience. Furthermore, we designed the platform's layout to ensure a user-friendly and visually appealing interface.

The solution focused on optimizing data transmission, implementing caching mechanisms, and seamlessly integrating Algolia for efficient product indexing. Additional measures included the introduction of product variants, differentiation of customer groups, and customization of discounting and payment options, as well as enhancing the search experience with expanded filtering options. The layout design ensured a user-friendly and visually appealing interface.

Result

Successes and Outcomes of the Scalable and High-Performance Integration of CoreShop and Proffix via Web Events for Growag AG

The scalable and high-performance integration of CoreShop and Proffix via web events resulted in impressive outcomes for Growag AG. Real-time data transfer was efficiently managed, supported by the seamless integration of Algolia, leading to optimized business operations and an enhanced customer experience. The introduction of product variants and the clear differentiation between corporate customers (fire departments) and private customers allowed for better fulfillment of specific needs. Different discounting and payment options based on customer segments facilitated easier shopping. The powerful search functionality with Algolia and extensive filtering options significantly improved the search experience. Additionally, the thoughtful layout design resulted in a user-friendly and visually appealing interface.

The integration enabled efficient business operations and an enhanced customer experience through the seamless integration of Algolia despite the complex requirements. The introduction of product variants, differentiation of customer groups, and customization of discounting and payment options, as well as the improved search experience and user-friendly layout, significantly contributed to this success.

instride AG from Sursee successfully developed our new online shop and effectively addressed our specific requirements in the firefighting technology sector. Our customers now benefit from an innovative, user-friendly solution and a significantly improved shopping experience. Thanks to instride AG's professionalism and the smooth process, the project was completed on time and within budget. We highly value our long-standing partnership with instride AG and look forward to continuing it in the future!