Rofima Qualitätsbettwaren GmbH & Co KG

Digital Artistry: Transforming Rofima's Handmade Tradition into E-Commerce Success with Pimcore and CoreShop

Revolutionizing Handmade Comfort: Rofima's Digital Transformation with Pimcore and CoreShop

Discover how Rofima, a local artisan producer of premium pillows and blankets, embraced digital innovation to expand its reach. With the expertise of Pimcore and CoreShop, Rofima transitioned from a traditional storefront to a dynamic online presence, redefining the shopping experience for handmade comfort

Customer

Rofima Qualitätsbettwaren GmbH & Co KG

Products/Bundles

PIM/MDM, DAM 
CoreShop Bundle

Industry

Commercial

Discover project

Solution Partner

CORS

Visit partner

Key Facts

Products

Weeks TTM

Challenge

Embracing Digital in a Traditional Craft: The Rofima Challenge

Rofima, with its heritage in handcrafted pillows and blankets, faced the challenge of modernizing its sales approach without losing the essence of its traditional craftsmanship. The primary hurdle was transitioning from a locally known brand to a digital-savvy enterprise, capable of managing increased demand and a broader customer base, all while preserving the quality and personal touch of its products.

Solution

A Tailored E-Commerce Solution: Pimcore and CoreShop at Work

Our approach was a customized e-commerce solution that honored Rofima's artisanal roots while catapulting it into the digital age. Using CoreShop's flexible platform, we developed an intuitive online store, enhanced by Pimcore's cutting-edge visual tools. This dual approach not only streamlined the shopping experience but also allowed Rofima to showcase their products' unique qualities through immersive visual storytelling.

Result

Crafting Success: Rofima's Digital Renaissance

The transformation was remarkable. Rofima's new online presence, powered by Pimcore and CoreShop, not only led to significant growth in sales and customer reach but also elevated the brand's perception in the market. Customers now enjoy an engaging and seamless shopping experience, complete with rich visuals and easy navigation, which truly reflects the quality and care put into every handmade product. This digital leap has set Rofima on a path of sustainable growth and continued artisanal excellence.